I’m spending less time on social media these days for many of the same reasons this article describes. When I am on, I carefully curate the audience who can see it.
I’ve become a social-media ghost over the past few years. I haven’t posted on Instagram since December, I’ve gone from tweeting several times a day to a couple of times a week, and I haven’t signed into Facebook or Snapchat in ages. Looking at many of my profiles, you’d think they were abandoned. And I’m not alone: People are spending less and less time on social media.
For more than a decade, social media has brought people together on a handful of platforms, most notably Facebook, Instagram, and Twitter. But in an effort to feed the rapacious desire for growth, these platforms have transformed from places for people to connect to entertainment channels. As the big players have deteriorated into a chaotic mash of shouting and sponsored content, alienated users are decamping for a hodgepodge of platforms.