Tristan Ferne of the BBC’s R&D dept. (Yes they have one) has a great piece about how the 800-word article is still the primary way news sites publish.
But back in 2014 research from Quartz found that “the place between 500 and 800 words is the place you don’t want to be”. They found that this length lacked both the focus and share-ability of a short piece and the pay-off of a longer piece. This length of article isn’t distinctive and is often duplicative.
With the options that publishing to digital provides it can be both a blessing and a curse. Having to publish content that will generate eyeballs to several platforms at first seems daunting but thanks to technology it can be overcome. There are quite a few options for news organizations to present stories in a way that can be compelling and informative. If we are to stop the rise of ‘fake news’ and misrepresentations of the truth we have to look into better options. How they can do that with the current financial crisis continues to be a challenge.
.Well worth a read to get an idea of what the current landscape looks like, I was unaware of many of the options, many I find quite interesting.
Talking with some people at the CBC London studios for their first day on the air last week the topic of how outsiders view London as opposed to people that have lived here for quite a while came up.
There was a mix of people in the group. One person who has been here about 6 years can’t get over how much Londoners beat up their own town. He has found many amazing things that London has going for it.
Is this a case of the grass is always greener on the other side? Several of the staff at CBC London are new to the city and it will be interesting to see what their views are at various times over the next year as they discover what the city has to offer.
London has its challenges but we also have a lot going for it. We need to break out of the bubbles we seem to get ourselves into. We have to open our minds to ideas from all sides. Take the time to listen to them.
A very quickly written post about food trucks in London
Following the last election which a change in council meant a change in views concerning food trucks the issue was brought back to life. Staff is sending a report to the Community and Protective Services Committee on Wednesday about a food truck pilot plan.
One thing that recently came up as a possible item in the pilot will be the requirement that the food truck owner pay for the installation of a city supplied GPS unit. This in my opinion is an unnecessary addition to the challenges a food truck operator will already have.
The staff report says that having a GPS will allow bylaw staff to determine where a food truck is and if it is obeying the rules set out in the pilot program. In particular the rules regarding distance from an existing restaurant and being in a parking place for a certain amount of time.
Requiring a GPS unit is not only an unnecessary burden for the food truck owner but will not do the job the city wants it to do. A GPS unit is accurate but not so accurate as to pin point the exact parking spot a food truck is in. It will take one court challenge to bring this crashing down. Why would the city want to waste money where there is bylaw enforcement staff already in place? We have a complaint and reporting mechanism that seems to work for other bylaw issues. If were talking about dozens of food trucks then a monitoring solution like this might be an idea but this is not the case.
Restaurants who complain about food trucks threatening their business is a bit of a misleading statement as well. Depending on my mood and how much time I have for a meal determines where I go. I don’t consider them competition. If you are a restaurant owner and are that close to the edge financially then there are other things you need to worry about before food trucks.
Recently during the Mayors state of the city address, it was said that one of councils goals will be to make London a friendlier city to small and medium businesses. Food trucks are a small business. If we are trying to become a ‘startup city’ then lets stop putting roadblocks up on these sort of things. The concept has worked in other cities across North America.
I’m sure when the Community and Protective Services Committee meets it will take a good look at all these issues. The food truck issue first came up in October 2012, it’s time we get things going.
Let’s not screw it up.